Winemaker Fred Scherrer is asked how much a label helps to sell wine, a question that came from Jessica Bell's WSET students in the midwest. The Scherrer Winery has recently changed labels and Fred has a unique and fresh perspective. Jessica is the owner of The Midwest Wine School, www.midwestwineschool.com. Ask a Winemaker is a project of Candid Wines, www.candidwines.com. www.scherrerwinery.com.